Canadian Blood Services IMC Essay

INTRODUCTIONOscar Wilde in one case said that youth is wasted on the young. But investing in the future, the leaders of tomorrow, is more than just good business sense its a necessity for survival and success Dr. Graham Sher, CEO of Canadian roue Services (Pulse Magazine, 2012). Canadian profligate Services is a not-for-profit disposal that operates across Canada, excluding Quebec. The objective of Canadian Blood Services is to encourage and pay back smear donations through safe and secure methods to help Canadians who need blood transfusions (Canadian Blood Services, 2013). There is an increase need for blood and blood donations across Canada. Of the current Canadian population, the baby boomer generation remains the virtually loyal in terms of donating blood, while younger generations are importantly less likely to donate on a frequent terra firma (Renwick-Shields, 2013). As the baby boomers age, Canadian Blood Services must amaze new ways to reach the younger generation s, including the fastest growing segment, the millennians. riddle IDENTIFICATIONHow can Canadian Blood Services increase the fare of BC Millennial whole blood donors by 20,000 by manifest 31, 2015? The target turn of events of donors is based on the previous years statistics of Millennial donations (age 17-34), according the Canadian Blood Services data provided (Bird, 2014a). The target number is a percentage of half the total Millennial population of BC in 2012, as typically only half the population is worthy to donate (Renwick-Shields, 2013). The problem statement is specific to BC as a test market. The timeline is based on Canadian Blood Services fiscal year, beginning April 1, 2014 and ending March 31, 2015.KEY FINDINGSAccording to Canadian Blood Services, on average, every 60 seconds, someone in Canada requires blood or a blood product (2013). The demand for blood is not subsiding, increasing at a steady rate of 2% per year (Canadian Blood Services, 2013). To be an eligibl e donor, volunteers must meet many stringent requirements, including a minimum age of 17, sufficient levels of iron and hemoglobin in blood, and divine revelation of health and travel history.