Wal-mart/Marketing Plan Phase I

Marketing Plan: Phase IOne important aspect of viands selling is the study of a sound market curriculum. A marketing plan summarizes what a marketer has learned well-nigh a detail marketplace and indicates how the organization plans to reach its marketing objectives (Kotler and Keller, 2006). The contents of the market plan may acknowledge an executive director summary, situational analysis, a marketing strategy, financial standions, and implementation controls (Kotler and Keller, 2006). The purpose of this project is to begin a market plan for the popular sell chain, Wal-Mart, and the introduction of a new term of a engender car service. The beginnings of this plan provide cite the retail chain, grant an everywhereview of a possible car rental service, and will reserve an explanation of the importance of marketing to Wal-Mart?s success. This project will also conduct an analysis of the strengths, weaknesses, opportunities, threats and trends (SWOTT), as well as desc ribe the marketing research admission the researchers will use to develop the marketing strategy and simulated military transaction for this new product and service. Wal-Mart: An OverviewWal-Mart is a large corporation started as a little store in Rogers, Arkansas. Now Wal-Mart has over 8,100 stores and clubs worldwide. Sam Walton, Wal-Mart?s founder, was able to form 15 stores in the midst of 1962 and 1972 (Wal-Mart, 2009). As the course of instructions progressed Mr. Walton was able to build much than stores and number Wal-Mart stock into the New York Stock Exchange.

Wal-Mart has more than 2.1 million associates a nd serves more than 138 million customers we! ekly (Wal-Mart, 2009). The corporation has an income of $312.4 million each year (Wal-Mart, 2009). Most Wal-Mart stores are super-centers that include a full market section and many other departments. These departments include clothing, jewelry, electronics, pharmacies, toys, pets, garden centers, automotives, and unhomogeneous others. The automotive section supports most automotive unavoidably including an in-house garage, If you motivation to get a full essay, order it on our website: OrderCustomPaper.com

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