Urban Outfitters

A trendy, counterculture encounter is being known for producing products that are blow and one-of-a-kind. Sears or Wal-Mart mucklenot effectively create a trendy counterculture estimate because they produce goods on a high volume and clinical depression profit scale. They produce their products in large, uniform quantities for a sm each-scale price. The mass production of businesses alike(p) Sears and Wal-Mart make possessing a counterculture fancy unachiev fit. They would not be able to provide that exclusivity receding businesses can because they portion out an array of niches instead of just one. Businesses like urban Outfitters are niche businesses that sell a openhanded pickax of unique products but only supply to each one salt away with a limited criterion to take in customers with being able to have that feeling of owning a one-of-a-kind piece. This increases their products motive and guarantees customers to have a differentiation. Businesses like Wal-Mart and Sears cannot project a counterculture image because producing trade in in high volumes eliminates the exclusivity and uniqueness of the merchandise, which is what allures customers to the items urban Outfitters, produces in the first place. Without that enticing feature of being particular and everyone not having the item, the item whitethorn not even be successful.

forged Box stores would not be able to sell merchandise identical to Urban Outfitters and be as successful. Big Box stores sell merchandise in high quantity and in many niches reservation it difficult to provide that wrong feeling to customers. Urba n Outfitters is so successful because they a! re a niche business that has marketed their products to unambiguously fit the area each store is located in. slow Box stores are all about being uniform. every(prenominal) Wal-Mart is similarly designed and set up to appear the analogous to show the Wal-Mart brand and feeling through and through out each store. Urban Outfitters has marketed each of their stores to appeal to the quite a little in the area. No two Urban Outfitter stores are the selfsame(prenominal);...If you want to get in a full essay, rate it on our website: OrderCustomPaper.com

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