Bussiness concepts Assignment Example | Topics and Well Written Essays - 750 words

Bussiness concepts - Assignment Example The efforts that a company puts into corporate social responsibility supersede the expectations of the various groups that protect the environment and different regulators. Another name for Corporate Social responsibility is Corporate Citizenship. Corporate Social Responsibility may involve the organization incurring short-term costs without immediate benefits to the company in terms of finance (Hunnicutt, 2009). A company that involves itself in Corporate Social Responsibility stands to benefit in several ways as discussed below. Corporate Social responsibility enables an organization to market itself and the products and services to the society. By getting into contact with the consumers and potential consumers of the organization’s products or services, the organization has the opportunity to explain in detail the products and services it offers. Further, the organization’s staff may answer any questions that the consumers and potential consumers may have. This helps the organization to ensure that it retains its customers aside from ensuring customer loyalty. The company is also able to sell an image of a company that considers the concerns of the society and takes the initiative of undertaking corrective or mitigating measures (Chen, 2011). Corporate Social Responsibility gives an organization an opportunity to improve the knowledge of the employees on the products and services that the company offers. The organization takes advantage of Corporate Social Responsibilities to train their employees on the company products, services and policies so that as they interact with the members of the public they can represent the organization well. Engagement of the employees also boosts their morale, since they feel like they are involved in the building of the organization by being ambassadors. Employees also engage in activities that they may consider noble, therefore increasing their pride in working for the organization