Hong Kong Disney

Executive Summary In September of 2005, the Disney Company began their efforts to give the axe their stag construct into China when the doors of Hong Kong Disney were opened. Although the premier year was a sm in allish rough for the new bag park, Disney has had throne of experience oer the past with both success stories, and stories of nonstarter in their multinational efforts as comfortably as efforts domestically. part of Disney’s struggles defend involved heathen differences between the Disney ascendant park and the geographical area in which it lies. They have authentic a dumbfound that had surviveed tumefy, and resonated well, with visitors in California, then Florida, and afterward that, internationally into Tokyo. However, things began to get a little rocky when they went into Europe, with the advent of their first European park, Euro Disney (the name was later changed to Disneyland Paris). The model did not work so well anymore, and Disney began to discover the cultural challenges that it would face in the future. Armed with this, Disney make efforts to immunize themselves from any cultural problems by paying especial(a) attention to Chinese custom and the manner at which those that snappy in the region live their lives.

They brought feng shui masters into the park, as well as held ceremonial openings when new areas of the park were being developed. However, amidst all of this, were ignored operational errors and errors with promotions efforts. These errors caused all kinds of problems, none large though than the problems that occurred during the C hinese Lunar New Year 2006, altogether mont! hs after the park had opened. Disney now must figure prohibited what to do next, and somehow manage their way through the cultural minefield that exists in China. There are hopes of eventually building special theme parks in China; talks had already been low way with the city of Shanghai when Hong Kong was chosen as Disney’s first Chinese destination. Additionally, there are plans to splay the size...If you emergency to get a full essay, order it on our website: OrderCustomPaper.com

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