Advertising Athletic Apparel and the Obese Essay -- Marketing Athletic

Athletic App bel Detriment to the Obese?Giant, t oned arms, washboard abs, and ripped legsthese attributes are all too common in commercials for acrobatic apparel. Outfitters such as Nike, Adidas, Converse, Asics, and Under Armour display elite athletes in many of their commercials. Unlike some food, clothing, and car, among others, commercials, they are never directed toward the obese. Even fast-food companies are recognizing that the U.S. has dominated other countries in a statistic that it should not be proud ofthe percentage of obese peck living within our borders.Who is to blame for this? No one party can shoulder the bulk of the blame because it belongs to a large number of people. But the problem now is not to place blame, it is to help these people get in shapenot just to look goodso that they can live longer, happier lives as well. As mentioned earlier, fast-food companies, who are partially at fault, have begun to put out healthier food and advertised it more in an attempt to not only avoid lawsuits, but to help the heavy people who realize that they need to make a change.Athletic apparel is one business that could really make a push, through advertising strategies, to file that exercise represents a titanic percentage of what needs to be done to lose weight. They could have a line of commercials like Subway did with Jared, showing a true story about someone who loses massive amounts of fat by using their product. A commercial by Nike or Adidas displaying an obese person running(a) out is hard to come by.A few years ago Miami Heat Guard Dwayne Wade signed a deal with Converse. Obviously he has appeared in a number of their commercials since then, partially due to his great success so early in his pro... .... The athletic apparel commercials, if directed at the rural areas overweight people, could make a big push toward removing the United States from the title of fattest country in the world, as well as salvage the lives of, not only Americans, but everyone in the world who is clinically obese and faces so many health risks. Works CitedTwo Decades of Annual Medical Examinations in Japanese Obese Children. International Journal of Obesity. 3 June 1997. npg. 26 Oct. 2006 .One Billion People Overweight. Breitbart.Com. 2005. 25 Oct. 2006 .Overweight Prevalence. National Center for Health Statistics (NCHS). 6 Oct. 2006. U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES. 25 Oct. 2006 .